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7. Augmenting your Design


Joe Ashton will explain and illustrate how to take an existing CAD asset such as a BIM file and use it with Augmented Reality (AR) technology to create an effective visualisation tool. Currently BIM is viewed as an effective means of communicating and transferring detailed information accurately along a project timeline. Joe will demonstrate that any CAD file can and should be used as an effective marketing tool too.

Joe Ashton

Joe Ashton is Co-founder and Creative Director at Exhibit Interactive Limited. He helps companies create interactive spaces and use the latest digital technology to facilitate interactions between people and brands. Joe started his career as an exhibition stand designer but with the introduction of Computer Aided Design (CAD) he became an early pioneer in delivering affordable technology in the events and exhibition industry. He quickly recognised the advantages of mixing CAD models with new technology to provide more memorable experiences using Augmented Reality (AR) and Virtual Reality (VR).

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