Summary

How can we reflect the dynamic nature of city and urban life – and better understand new development in context? How can practitioners bring proposals to life?

• Fusing visualisation and video footage helps overcome the inherent limitations of static imagery – and gives a more realistic impression of proposals in their setting.
• Camera matching video footage, or green screen filming with 3D models, are powerful ways to clearly communicate the reality of proposals.
• Embedding rendered models within video technology can addscience and ‘joy’ to the design and assessment process.
• Adopting a kinetic approach illustrates the changing reality of a development’s visual impact as you move through the streetscape.

• How video enables a more realistic perception of the impacts associated with development
• How digital technology can be adopted from the outset to inform design development and aid communication
• How making assessment part of the design process places the Landscape Architect and Urban Designer at the heart of the team and the conversation